Overview: Influencer marketing is becoming one of the biggest sources of advertising in the digital space, yet many brands and businesses are unsure on how to approach this market.
This is where Infoluencer comes into play. Infoluencer is a digital platform that aims to bridge the gap between businesses and the influencer market. Users can search the Infoluencer database to find the right influencer for their product or business, as well as read up on who they are and what they do. Infoluencer also has a built-in rating system that lets potential business partners read reviews and leave some of their own based on their experience.
Project Scope: Logo Design, Branding, UI & UX
The beginning stages of Infoluencer were probably the most critical. I worked with the founder to clearly define the goals and functionality needed in order to make Infoluencer a success. This is where creating the initial sitemap and wireframes came into play.
Infoluencer's UI was one of the more crucial parts in this whole process. Because of the nature of the influencer market, we not only wanted to create a functional product, but one that was also aesthetically appealing and accurately portrayed the Infoluencer brand.
Bringing It All Together
The final thing I like to do with all client work is put together a collection of mockups showcasing the brand in real-world settings to truly bring everything to life.